Advertising your Brand Online
People watch a whopping 16 hours of video online each week, making that a 56% increase from last year. This tells us everything we need to know about how consumers interact with online content.
People love it, so you need to incorporate it into your social media marketing strategy. It’s as simple as that.
How?
Well, we’re going to break that down for you in the blog post.
Let’s dive in!
1. Use A Thumbnail That Grabs Their Attention
People are busy on social media, so you need to capture their attention with a creative thumbnail to get them to stop and watch your video.
Try inserting a question that relates to your audience, like: Do you want to achieve XYZ? Or, did you know that XYZ could help you achieve XYZ?
You get the idea! Think about the questions your audience are asking, pose it to them, and then give them the solution in your video.
Top Tip: Use plenty of bright colors and emojis to help your thumbnail stand out.
2. Research What Your Customers Are Watching
Do a little competition analysis and see what’s working for your competitors. This will give you a good indicator of who your ideal audience is and what they enjoy watching.
Once you’ve got this info together, you can start to craft a video they’ll engage with.
Remember, people have super short attention spans online- especially on social media because there are so many other things that can distract them.
You have a few seconds to hook the viewer, which at first can sound tricky; but all you have to do is relate to them from the get-go.
Communicate that you understand their goals and that you’re here to alleviate whatever challenges their facing.
3. Don’t be Salesy
People hate being sold to, so don’t do that. Instead, tell them a story they’ll resonate with, or try and teach them something they need to know.
Ideally, you want to give them actionable advice, something to take away and implement. Then they can see for themselves the results, and you’ve proven that you’re the real deal!
Top Tip: Add subtitles to your video, this helps communicate your message to a broader audience. Loads of people watch videos without sound, primarily, on Facebook- so don’t forget to cater to this audience.
4. Introduce Your Product or Service
Once you’ve provided plenty of value, it’s then okay to casually bring up the product or service you’re trying to sell.
This should just be an extension of the advice you’ve already given; it should aid your audience in solving their issues.
The key is to make sure the context of what you’re selling matches the message in your video.
Everything you’re talking about should be leading up to your pitch so that by the time you get to it, your audience wants to hear about what you have to sell.
Your pitch shouldn’t be the majority of your video. Instead, it needs to be quick and to the point. You need to respect your audience’s time. Pique their interest to get them to find out more information.
The purpose of your video should aim to get your viewers to take the next step, so don’t give too much away. You need to link your pitch to your call to action seamlessly, so it doesn’t sound disjointed or forced.
5. End Your Video With a Call to Action
As we’ve already mentioned, you need to have a strong call to action. You should always direct your audience to something at the end of your video.
For example, if there’s a link or a button that’ll take your audience to your website, sales page, opt-in form, etc.- tell them to click it.
Try physically pointing in your video to where it’s located to help direct them. You want to make the process as easy as possible for your viewers.
Prepare your audience for what they’ll find over there; let them know how this action benefits them.
Top Tip: if your click-through rate isn’t right, you’re probably not providing enough value in your video. So, start again. Do your research. Think about what your audience wants, and give it to them!
6. Try Going Live
Doing a live video can sometimes be a tad daunting. However, it can do wonders when it comes to boosting your brand and getting your name out there.
Head over to Facebook and give it a try. The beauty of this feature is that you can do a live video anywhere at any time from your smartphone. It’s only become easier to stream live.
This is perfect if you’re suddenly inspired and want to reach out to your audience.
It’s also a useful gauge as to how enthusiastic and loyal your following is. You can see the number of users watching you in real-time, and whether they’re interacting by reacting and commenting on your video.
Take advantage of this and reach out to your fans on a personal level. If someone comments, mention their name and say hi. People love recognition!
Plus, viewers are more likely to spend three times as long watching a live video than they are a prerecorded one. So, if you have an important message to say, capitalize on that stat!
7. Try Different Style Videos
You can experiment with a few different kinds of video. This will help keep things fresh and your audience interested. For example:
Demo Videos: the point of these is to demonstrate how your product works. Give them a virtual tour of your member’s area or unbox your latest physical product.
Brand videos: communicate your mission and build awareness in a way that’ll engage with your audience.
Have You Found This Info on Social Media Marketing Strategy Useful?
If you think you need further advice on how to perfect your social media marketing strategy, please feel free to reach out and contact us.
Just fill out the simple contact form, and we’ll get back to you as soon as we can, we offer a free consultation so make the most of that resource!